Concept of Market and Marketer - Quick Revision Sheet
Quick revision
Key terms
| Term | Meaning |
|---|---|
| Marcatus | Latin root of the word market |
| Pyle | Market: place and region of free competition between buyers and sellers |
| Clark and Clark | Market: centre where forces leading to exchange of title operate |
| Business Dictionary | Definition of marketer |
| Securities market | Another name for the stock market |
| Bullion market | Gold and silver |
| Money market | Short-term securities |
| Spot market | Immediate delivery (basis: transaction) |
| Future market | Contract now, delivery later (basis: transaction) |
Numbers to remember
- 8 bases of classification in the chart.
- 10 things that can be marketed.
- 4 roles of a marketer: instigator, innovator, integrator, implementer.
- 12 functions of a marketer.
Tamil Nadu markets
- Goat market at Aathur.
- Daily flower market at Hosur.
More for this chapter
Book Back Questions5 textbook MCQs · solved
Additional MCQs24 extra MCQs · solved
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Additional MCQ TestTest yourself on the extra set
Study NotesConcepts & methods
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12 Employee Training Method
14 Marketing and Marketing Mix
15 Recent Trends in Marketing
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17 Rights, Duties and Responsibilities of Consumers
18 Grievance Redressal Mechanism
19 Environmental Factors
20 Liberalization, Privatization and Globalization
21 The Sale of Goods Act, 1930
22 The Negotiable Instruments Act, 1881
23 Elements of Entrepreneurship
24 Types of Entrepreneurs
25 Government Schemes for Entrepreneurial Development
26 Companies Act, 2013
27 Company Management
28 Company Secretary