Recent Trends in Marketing Additional One Mark Online Test

Recent Trends in Marketing Additional One Mark Online Test (12th Standard Commerce)

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Consider the following statements about E-commerce and E-business.
1. E-commerce simply refers to buying and selling of products and services online.
2. E-business goes beyond buying and selling to include supply chain management and customer relationship management.
3. E-business is narrower in scope than E-commerce.
Which of the statements given above is/are correct?

A.1 only B.1 and 2 only C.2 and 3 only D.1, 2 and 3

Who defined E-marketing as the application of a broad range of information technology for creating more customer value through more effective segmentation, targeting, differentiation and positioning?

A.Dr. K. Sundar B.Judy Strauss C.R.S.N. Pillai D.Bagavathi

Which one of the following is NOT an objective of E-marketing?

A.Expansion of market share B.Reduction of distribution and promotional expenses C.Achieving higher brand awareness D.Increasing the number of middlemen

E-marketing is called an 'Any Time market' because it

A.provides 24/7 service so consumers can shop anytime from anywhere B.is suitable only for small size businesses C.needs more manpower than traditional marketing D.sells goods only during office hours

Assertion (A): Products bought through E-marketing become cheaper.
Reason (R): Direct contact between the manufacturer and the end consumer cuts down intermediation cost.

A.Both A and R are true and R is the correct explanation of A B.Both A and R are true but R is not the correct explanation of A C.A is true but R is false D.A is false but R is true

Which of the following are disadvantages of E-marketing?
1. High cost of website design, software, hardware and online advertising
2. Not suitable for small size business
3. Many buyers are suspicious about the security of the internet
4. Service is available only for a few hours a day

A.1 and 2 only B.1, 2 and 3 only C.2, 3 and 4 only D.1, 2, 3 and 4

Which one of the following is a feature of traditional marketing rather than E-marketing?

A.Product can be sold or bought 24 x 7, round the year B.It is an economical and faster way to promote products C.It needs more manpower D.Products can be promoted globally in a short time

E-tailing is also called

A.Online retailing B.Niche marketing C.Content marketing D.Referral marketing

Green marketing is also known as

A.Environmental marketing B.Viral marketing C.Guerrilla marketing D.Ambush marketing

Q10

Which one of the following is NOT an example of social marketing?

A.Asking people not to smoke in public areas B.Persuading people to wear seat belts C.Campaigns against the use of plastic bags D.Selling goods through a shopping website

Q11

Rural marketing is now a ___________ marketing process.

A.one-way B.two-way C.three-way D.closed

Q12

In rural marketing, which of the following represents the rural to urban flow of products?

A.Agricultural inputs B.Soaps and detergents C.Agricultural produce such as rice, wheat, sugar and cotton D.Cosmetics and textiles

Q13

Pick the odd one out regarding the characteristics of services.

A.Intangible B.Inseparable from the service provider C.Perishable in quick time D.Can be easily standardised and stored

Q14

Niche marketing aims at being

A.a small fish in a big pond B.a big fish in a small pond C.a big fish in a big pond D.a small fish in a small pond

Q15

Sports channels such as STAR Sports and ESPN, which target sports enthusiasts, are an example of

A.Niche marketing B.Rural marketing C.Multilevel marketing D.Guerrilla marketing

Q16

Which marketing technique spreads messages quickly like a virus from person to person?

A.Content marketing B.Viral marketing C.Niche marketing D.Social marketing

Q17

Company X sponsors a football event. Whenever the camera zooms on the crowd, a group wearing shirts with company Y's brand name comes into focus, so Y promotes its brand at X's expense. This is an example of

A.Referral marketing B.Ambush marketing C.Content marketing D.Niche marketing

Q18

Guerrilla marketing is an unconventional system of promotion that relies mainly on

A.a big marketing budget B.time, energy and imagination C.official event sponsorship D.a large network of distributors

Q19

Match List I with List II.
List I: (a) Viral marketing (b) Multilevel marketing (c) Niche marketing (d) Content marketing
List II: (1) Amway and Tupperware (2) Non-interruption marketing (3) Hotmail of Microsoft (4) Sports channels for sports enthusiasts

A.a-3, b-1, c-4, d-2 B.a-1, b-3, c-2, d-4 C.a-3, b-4, c-1, d-2 D.a-2, b-1, c-4, d-3

Q20

Consider the following statements.
1. In multilevel marketing, the new distributors recruited by a distributor are called his 'Downline'.
2. Referral marketing spreads the word about a product through existing customers rather than traditional advertising.
3. Content marketing is the art of communicating with customers through aggressive selling.
Which of the statements given above is/are correct?

A.1 only B.1 and 2 only C.2 and 3 only D.1, 2 and 3

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About this Recent Trends in Marketing test

This free online practice test covers Recent Trends in Marketing from the 12th Standard Commerce (Samacheer Kalvi) syllabus. Choose the number of questions and an optional time limit, then answer and submit — everything is checked in your browser, with the correct answers and a worked explanation shown at the end. For the full solutions to every question in this set, see the solved MCQs page.

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