Recent Trends in Marketing - Quick Revision Sheet
Quick revision
Key terms
| Term | Meaning |
|---|---|
| E-commerce | Buying and selling through the internet |
| E-business | Wider: also supply chain management, order processing, CRM |
| E-marketing | Marketing over the internet; defined by Judy Strauss |
| E-tailing | Online retailing to the ultimate consumer |
| Green marketing | Environment-friendly products; environmental marketing |
| Social marketing | Marketing for social good |
| Rural marketing | Two-way flow between village and town |
| Niche marketing | Big fish in a small pond |
| Viral marketing | Message spreads like a virus |
| Ambush marketing | Brand linked to an event without sponsorship |
| Guerrilla marketing | Time, energy and imagination instead of a big budget |
| Multilevel marketing | Distributors and their downline; Amway, Tupperware |
| Referral marketing | Word of mouth through existing customers |
| Content marketing | Communicating without selling; non-interruption marketing |
Lists to remember
- E-marketing objectives: market share, lower distribution and promotion cost, brand awareness, stronger database.
- Advantages: 24/7 market, cheaper products, wide choice.
- Disadvantages: high cost, unsuitable for small business, outdated websites, security fears.
- Service features: intangible, inseparable, variable, perishable, unstandardisable.
More for this chapter
Book Back Questions2 textbook MCQs · solved
Additional MCQs20 extra MCQs · solved
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Additional MCQ TestTest yourself on the extra set
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