Marketing and Marketing Mix - Quick Revision Sheet
Quick revision
Who said what
| Person or body | Contribution |
|---|---|
| American Marketing Association | Definition of marketing: people and activities in the flow of goods and services from producer to consumer |
| Baker and Anshen | End of all marketing is the satisfaction of human wants |
| G.B. Giles | Seven functions of marketing |
| Clark and Clark | Three types of functions; definition of market information |
| Jerome McCarthy | Marketing mix as four sets of variables |
Key terms
- Evolution: barter, production, sales, marketing, consumer, management orientation
- Transport: place utility; warehousing: time utility
- Finance: long, medium and short term
- Seven risks: time, place, competition, change in demand, natural calamities, human, political
- Standardization fixes standards; grading classifies standardized products
- Branding: name or symbol; packing: wrapping and crating
- 4P: product, price, place, promotion
- Modern mix: people, process, programme, performance
- Markets: weekly firewood market at Karaikudi; annual horse market at Andhiyur
More for this chapter
Book Back Questions5 textbook MCQs · solved
Additional MCQs23 extra MCQs · solved
Practice TestInteractive · instant score
Book Back TestTest yourself on the textbook set
Additional MCQ TestTest yourself on the extra set
Study NotesConcepts & methods
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2 Functions of Management
3 Management by Objectives (MBO) and Management by Exception (MBE)
4 Introduction to Financial Markets
5 Capital Market
6 Money Market
7 Stock Exchange
8 Securities and Exchange Board of India (SEBI)
9 Fundamentals of Human Resource Management
10 Recruitment Methods
11 Employee Selection Process
12 Employee Training Method
13 Concept of Market and Marketer
15 Recent Trends in Marketing
16 Consumerism
17 Rights, Duties and Responsibilities of Consumers
18 Grievance Redressal Mechanism
19 Environmental Factors
20 Liberalization, Privatization and Globalization
21 The Sale of Goods Act, 1930
22 The Negotiable Instruments Act, 1881
23 Elements of Entrepreneurship
24 Types of Entrepreneurs
25 Government Schemes for Entrepreneurial Development
26 Companies Act, 2013
27 Company Management
28 Company Secretary