Marketing and Marketing Mix One Mark Online Test

Marketing and Marketing Mix One Mark Online Test (12th Standard Commerce)

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The initial stage of Marketing system is ____________

A.Monopoly system B.Exchange to Money C.Barter system D.Self producing

Who is supreme in the Market?

A.Customer B.Seller C.Wholesaler D.Retailer

In the following variables which one is not the variable of marketing mix?

A.Place Variable B.Product Variable C.Program Variable D.Price Variable

Marketing mix means a marketing program that is offered by a firm to its target ______________ to earn profits through satisfaction of their wants.

A.Wholesaler B.Retailer C.Consumer D.Seller

Which one is the example of Intangible product?

A.Education B.Mobiles C.Garments D.Vehicles

In which stage of the evolution of marketing did producers concentrate on mass production for profit and care very little about customers?

A.Barter system B.Production orientation C.Consumer orientation D.Management orientation

In which stage of evolution was the customer's importance realised only as a means of disposing of goods, with personal selling and large scale sales promotion used as tools to boost sales?

A.Sales orientation B.Marketing orientation C.Consumer orientation D.Production orientation

Arrange the stages of the evolution of marketing in the order given in the lesson.
1) Sales orientation
2) Barter system
3) Consumer orientation
4) Production orientation
5) Management orientation
6) Marketing orientation

A.2, 4, 1, 6, 3, 5 B.2, 1, 4, 6, 5, 3 C.4, 2, 1, 3, 6, 5 D.2, 4, 6, 1, 3, 5

"Marketing is concerned with the people and the activities involved in the flow of goods and services from the producer to the consumer." Who gave this definition?

A.Jerome McCarthy B.Clark and Clark C.American Marketing Association D.G.B. Giles

Q10

According to Baker and Anshen, the end of all marketing activities is

A.the satisfaction of human wants B.securing maximum profits C.the mass production of goods D.the transfer of ownership

Q11

Which of the following statements about the marketing concept are correct?
1) First create a customer, then create products.
2) Love your products and not the customers.
3) The customer is supreme or king.

A.1 and 2 only B.1 and 3 only C.2 and 3 only D.1, 2 and 3

Q12

G.B. Giles described how many functions of marketing?

A.Three B.Four C.Five D.Seven

Q13

Which of the following is not one of the functions of marketing listed by G.B. Giles?

A.Marketing research B.After sale services C.Risk bearing D.Public relations

Q14

In the classification of Clark and Clark, the functions of exchange are divided into

A.transportation, and storage and warehousing B.buying and assembling, and selling C.standardization and grading D.financing and risk bearing

Q15

Transportation creates which utility by moving goods from places of plenty to places where they are needed?

A.Form utility B.Time utility C.Place utility D.Possession utility

Q16

Assertion (A): Warehouses create time utility.
Reason (R): Warehouses store goods throughout the year and release them as and when they are needed.

A.Both A and R are true and R is the correct explanation of A B.Both A and R are true but R is not the correct explanation of A C.A is true but R is false D.A is false but R is true

Q17

Classification of standardized products into certain well defined classes is called

A.Branding B.Grading C.Packing D.Pricing

Q18

Match the facilitating functions with their meaning.
a) Standardization - 1) Wrapping and crating of goods before distribution
b) Grading - 2) Giving a name or symbol to differentiate a product
c) Branding - 3) Fixing standards based on intrinsic qualities
d) Packing - 4) Classifying standardized products into defined classes

A.a-3, b-4, c-2, d-1 B.a-4, b-3, c-2, d-1 C.a-3, b-4, c-1, d-2 D.a-2, b-4, c-3, d-1

Q19

Time risk, place risk, competition risk and risk of change in demand are dealt with under which group of marketing functions?

A.Functions of exchange B.Functions of physical supply C.Facilitating functions D.Functions listed by G.B. Giles

Q20

"All the facts, estimates, opinions and other information used in marketing of goods" - this definition of market information was given by

A.Clark and Clark B.Baker and Anshen C.Jerome McCarthy D.American Marketing Association

Q21

Which marketing decision is described as perhaps the most important, upon which the success or failure of an enterprise largely depends?

A.Packing B.Grading C.Pricing D.Branding

Q22

Who defined the marketing mix as a pack of four sets of variables, namely product, price, promotion and place?

A.G.B. Giles B.Jerome McCarthy C.Clark and Clark D.Baker and Anshen

Q23

Which element of the marketing mix moves products from the place of manufacture to the place of consumption at the right time?

A.Product B.Price C.Place D.Promotion

Q24

Which of the following is not shown in the lesson as an advertisement medium?

A.Internet B.Billboard C.Magazine D.Warehouse

Q25

Which of the following belongs to the modern marketing mix but not to the traditional marketing mix?

A.Price B.Process C.Place D.Promotion

Q26

According to the lesson, marketing and ________ are the two basic functions of all businesses.

A.production B.innovation C.finance D.transportation

Q27

Which of the following is listed as an importance of marketing to the individual firm rather than to society?

A.It removes imbalances of supply by moving surplus to deficit areas B.It helps to increase the nation's income C.Its marketing section informs top management for decisions on production D.It helps in increasing the living standard of people

Q28

Consider the following statements from the lesson.
1) There is a weekly market for firewood in Karaikudi.
2) There is a weekly market for horses in Andhiyur.
Which of the statements given above is/are correct?

A.1 only B.2 only C.Both 1 and 2 D.Neither 1 nor 2

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About this Marketing and Marketing Mix test

This free online practice test covers Marketing and Marketing Mix from the 12th Standard Commerce (Samacheer Kalvi) syllabus. Choose the number of questions and an optional time limit, then answer and submit — everything is checked in your browser, with the correct answers and a worked explanation shown at the end. For the full solutions to every question in this set, see the solved MCQs page.

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