Every Book Back multiple-choice question from Marketing and Marketing Mix (12th Standard Commerce, Samacheer Kalvi) — each with the correct option highlighted and a clear, worked explanation. Free to read in English and Tamil.
The initial stage of Marketing system is ____________
A. Monopoly system
B. Exchange to Money
C. Barter systemCorrect
D. Self producing
Explanation. The evolution of marketing begins with the barter system, in which goods were exchanged against goods without any other medium of exchange such as money. The printed answer key also gives option c.
Q2
Who is supreme in the Market?
A. CustomerCorrect
B. Seller
C. Wholesaler
D. Retailer
Explanation. Under the marketing concept the customer is supreme or king, and the customer's preferences shape the marketer's decisions. The printed answer key gives option a.
Q3
In the following variables which one is not the variable of marketing mix?
A. Place Variable
B. Product Variable
C. Program VariableCorrect
D. Price Variable
Explanation. Jerome McCarthy described the marketing mix as four sets of variables: product, price, promotion and place. Program is not one of them, as the printed answer key (c) confirms.
Q4
Marketing mix means a marketing program that is offered by a firm to its target ______________ to earn profits through satisfaction of their wants.
A. Wholesaler
B. Retailer
C. ConsumerCorrect
D. Seller
Explanation. The lesson explains that the marketing mix is a marketing programme offered by a firm to its target consumers to earn profits by satisfying their wants. The printed answer key gives option c.
Q5
Which one is the example of Intangible product?
A. EducationCorrect
B. Mobiles
C. Garments
D. Vehicles
Explanation. Education is a service that cannot be touched or stored, so it is intangible, while mobiles, garments and vehicles are physical goods. The printed answer key gives option a.
These are the Book Back multiple-choice questions for Marketing and Marketing Mix from the Tamil Nadu State Board (Samacheer Kalvi) 12th Standard Commerce syllabus. Each question shows the correct option and an original, step-by-step explanation so you understand the method, not just the answer. Use the answer key above to jump to any question, then take the practice test to check yourself under exam-like conditions.
Frequently asked questions
How many MCQs are there in Marketing and Marketing Mix?
This chapter has 5 book-back multiple-choice questions, each with the correct answer and a step-by-step explanation.
Are these 12th Standard Commerce MCQs free to practise online?
Yes. Every question, answer and explanation here is free, and you can also take them as a timed practice test.
Where can I find the Marketing and Marketing Mix book-back answers?
The correct option for each question is highlighted on this page with a worked explanation, plus a quick answer-key summary at the top.
